Do you feel like you are missing out on opportunities?
Has the competitive landscape made it harder to stand out and get noticed?

TwinEngine’s Brand Traffic Control (BTC) provides your organization a with a new way to manage your brand and help you to stand out using simple tools to strengthen and master the 8 fundamentals of standing out in business: Purpose, Reputation, Visuality, Authenticity, Ideal Leads, Distinction, Strategy and Mindset. The first step is to take the assessment to identify areas of focus. The next step is to develop a plan. With the One-Page Marketing Plan you are able to define your distinct advantage and develop a blueprint to outline and measure the marketing strategies you need to reach your goals and stand out in the marketplace.

The Brand Traffic Control Tools are designed to help you strengthen your marketing plan and areas of focus. With an annual subscription you will have access to 30+ tools ranging from strategic planning, to identifying and targeting your ideal lead to developing a dashboard to measure success.

Stand-Out-Book

Brand Traffic Control Assessment

Assess the strength of your brand.
Learn more.

The One-Page
Marketing Plan

Create a high level plan that can be measured.
Learn more.

Brand Traffic Control
(BTC) Tools

Unlock the tools you need to strengthen your brand.
Learn more.

Brand Traffic Control Tools

Brand Traffic Control Assessment Tool

Brand Traffic Control Assessment

Online survey to assess the strength of your brand

Get Started
Brand Traffic Control Radar Tool

Brand Traffic Control Radar

Assess the strength of your brand

Download
One-Page Marketing Plan Tool

One-Page Marketing Plan

Create a high-level plan that can be measured

Download
Challenges Defined Tool

Challenges Defined

Evaluate needs and prioritize initiatives

Unlock
Brand Positioning Assessment Tool

Brand Positioning Assessment

Assess where your brand is compared to competition

Unlock
Purpose Tool

Purpose

Discover your organization’s purpose

Unlock
Big Sky Ideas Tool

Big Sky Ideas

Look for opportunities to improve your brand

Unlock
What If? Tool

What If?

Bring your passion into your organization’s purpose

Unlock
Reputation Sentiment Tool

Reputation Sentiment

Evaluate sentiment based on online conversations

Unlock
Value Proposition Tool

Value Proposition

Define why a prospect should buy your product or service

Unlock
Perception versus Reality Tool

Perception versus Reality

Neutralize rumors and leverage truths

Unlock
Brand Evaluation Tool

Brand Evaluation

Audit your brand's consistency and quality

Unlock
Brand Perception Tool

Brand Perception

Align actual and ideal perceptions

Unlock
Inkblot Test Tool

Inkblot Test

What is your perception?

Unlock
Brand Personality Tool

Brand Personality

Determine your brand archetype

Unlock
Brand Attributes Tool

Brand Attributes

Identify how your customers describe of your brand

Unlock
Elevator Speech Tool

Elevator Speech

Perfect your elevator speech

Unlock
Problem/Solution Tool

Problem/ Solution

Align problems with the solutions you provide

Unlock
Brand Description Tool

Brand Description

Describe your organization’s brand

Unlock
Ideal Leads Tool

Ideal Leads

Define your ideal leads roles, motivations and challenges

Unlock
Ideal Lead Persona Map Tool

Ideal Lead Persona Map

Create a map for each of your ideal personas

Unlock
Close The Sale Tool

Close The Sale

Identify actions/initiatives to nurture leads

Unlock
Distinction Tool

Distinction

Spot the distinctions between similar images

Unlock
Distinct Advantage Worksheet Tool

Distinct Advantage Worksheet

Identify your distinct advantages

Unlock
Number One Tool

Number One

Define your primary focus

Unlock
Marketing Trends Tool

Marketing Trends

Identify which marketing trends influence you brand

Unlock
Brand and Strategy Alignment Tool

Brand and Strategy Alignment

Align your business and brand strategies

Unlock
Dashboard Tool

Dashboard

Determine primary metrics to reach goals

Unlock
Start. Stop. Continue. Tool

Start. Stop. Continue.

Prioritize your activities

Unlock
Opportunties Tool

Opportunties

Brainstorm potential ideas for success

Unlock
Focus Tool

Focus

Determine how opportunities can support goals

Unlock
Brand Traffic Control Checklist Tool

Brand Traffic Control Checklist

Evaluate progress and identify needs

Unlock