"I don’t read business books. At the end of the day, my head hurts and that’s the last thing I can really absorb. But I started it last night and went right through it, and I found it VERY compelling. The twin analogy really works, and resonates with a business owner, I would imagine. I have to say the structure was impressive. It takes something abstract like brand, which a lot of people don’t understand, and converts it into something actionable and manageable for any executive. They can see not just what to do to create it, but why that matters to the business. Very powerful!"

− Joel Goldstein, President, Goldstein Group Communications

"Thank you for writing this book!! It is a delight to read - an amazing combination of clear, jargon free explanations and thoughtful observations. A true professional - elegant effort. It is often said that we can’t explain something simply unless we deeply understand it. Your deep understanding shines through!!"

− Lesley Hayes, President, No Drama Media

"Your methods are spot-on, clear, logical and thought-provoking."

− Elizabeth Dukes, iOffice

"Winnie and Lorrie are the TwinEngine to power your marketing machine. Read this book and get your message out there. The world needs to hear what you have to say."

− Erin Weed, Evoso

"TwinEngine is the perfect balance between head and heart. They get to your company's “Why” and they bring that to life so your business grows."

− Steve Satterwhite, President, Entelligence, Author of Above the Line

"Stand Out is full of actionable exercises that will improve your brand authentically and immediately. Two huge likeable thumbs up!"

− Dave Kerpen, CEO, Likeable Local and NY Times bestselling author, The Art of People

"Leaders that know how to create authentic brands will have an unfair competitive advantage in the immediate future. Stand Out walks you through simple and proven processes to get you there faster. Bravo!"

− Mike Maddock, Founding Partner and CEO of Maddock Douglas, Inc., Keynote Speaker and Author of Free the Idea Monkey

"Concise, readable, and practical info on brand management and how to parlay a business' distinct advantages to grow. Inspiring serious wheel-turning information."

− David L. Schneider

"I learned a lot about what it takes to standout in a very noisy and crowded space. So much so, that I'm using your 8 fundamentals handout at our team meeting next week to measure where we are!"

− Jamie Douraghy, Founder, Life Work Integration

"Her personal story of being a twin provides a great buttress to the key elements of her methodology for brands to also separate themselves from their competitors while owning their identity. This personal touch is a great way to drive these points home and provides for an engaging, humorous, and purposeful presentation and a must read book."

− Jarred King, Swagger Media