The Top 17 Marketing Trends for 2017: Trends 1-4

The Top 17 Marketing Trends for 2017: Trends 1-4

Standing Out has become increasingly challenging in a world of sensory overload. Because of this, 2017 will be the year to INTEGRATE and OPTIMIZE your marketing efforts, because a familiar and trusted brand that is empowered by a proactive plan has the ability to cut through the clutter. Follow the 17 marketing trends and position your brand to STAND OUT.

Take a look at trends 1-4 to make you stand out in 2017:

  1. DISTINCTION: STANDING OUT IS HOW BRANDS WILL COMPETE
  • Relevance is king for catching a distracted eye and online glance in a noisy world of data clutter
  • Identifying the elements of your distinct advantage and understanding how your brand is perceived will give a clear picture of the opportunities ahead of you
  • To stand out, an organization must have a clear idea of where it is competitively standing now
  • Defining key brand attribute (differentiation, relevance, promise and intelligence) will be critical
  1. ALIGNMENT: BRAND STRATEGY MUST ALIGN WITH BUSINESS STRATEGY
  • Brands have become increasingly disjointed and misunderstood both internally and externally
  • The brand must be consistent with internal and external perceptions, reputation and purpose
  • Alignment will provide a firm foundation on which to build strategy and direction
  • Internal alignment will contribute to team strength, a consistent brand and unifying messaging
  1. VIRTUAL: VIRTUAL AND AUGMENTED REALITY ENTER MAINSTREAM
  • VR and AR provide new ways to connect with customers and offer unique, memorable interactions
  • Once limited to the gaming realm, VR/AR (like the Pokémon Go app) is becoming more accessible
  • Conversational agents, like Chat bots, are designed to stimulate intelligent conversations without a human being present
  • 38 million people are expected to own a virtual device by the end of 2018
  1. EXPERIENCE: CUSTOMER EXPERIENCE WILL REQUIRE DEDICATED INVESTMENT
  • Gartner predicts that by 2018, more than 50% of organizations will redirect their investment to customer experience innovations. 1
  • Technology will be primary focus to improve the customer experience at every touch point
  • Customer experience will be top priority for C-suite as a primary marketing and retention strategy

To see all the trends, download TwinEngine’s Top 17 Marketing Trends for 2017 Infographic

1 Gartner.com

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