About the Book

Has the current crisis made it harder and harder to stand out and get noticed? Do you know what makes your business truly distinct so it stands out? Do you feel like you are missing out on opportunities? If you answer “yes” to any of these questions, this book is for you.

About the Authors

Winnie Brignac Hart and Lorrie Brignac Lee bring 25+ years of marketing experience, 125+ industry awards and a passion for leveraging their twin talents to help companies translate traditional marketing channels into forward-thinking solutions. They have built a reputation as inspired, award-winning designers and savvy interpreters of business brand and personality. At TwinEngine, they have collaborated with the largest public and privately held corporations in the region, helping them define their distinct advantage and what makes them stand out. They define their business style as collaborative and relationship-based, and bring a right-brain approach to the visual organization of ideas and the left-brain efficiencies of real-time brand management.