About the Authors

Winnie Brignac Hart and Lorrie Brignac Lee bring 30+ years of experience leveraging their twin talents (left brain/right brain thinking) consulting with leaders and businesses to help build and grow their brands to stand out. It starts with defining what they stand for and the difference they make in the world. They then take left-brain, strategic activities like core value proposition, data analysis and sales strategy and apply them to right-brain activities like big ideas, visual strategy and authentic messaging to create an aligned
brand and business strategies.

At TwinEngine, our brand growth agency is fueled by purpose, we believe that everyone has a distinct advantage that, when discovered, provides just the inspiration and momentum to reach their destination.

Winnie and Lorrie are also the authors of Stand Out—Mastering The 8 Fundamentals of Standing Out in Business and What Do You Stand For? They are also the creators of The One-Page Marketing Plan™ and BrandintheBox™—strategic tools to help brands build a clear, structured plan to stand out, take off and stay on course.