About TwinEngine
We help established companies take off in a new direction.
TwinEngine is a brand strategy firm built for companies changing direction. Mergers, new categories, new names. We build the brand for where you’re going. Companies don’t stand still. They merge, pivot, enter new markets and outgrow what they used to be. The market keeps seeing the old company.
Since 1990, TwinEngine has helped more than 200 companies through moments like these. Today, all of that work runs through the Runway. A Runway repositions your company in 30 days, not months, with five outputs: Position, Distinction, Brand Direction, Core Narrative and a 90-Day Take-Off Plan.
Leadership
Two engines. One company.
TwinEngine is named for the identical twin sisters who lead it. Winnie Hart is the right engine. Lorrie Lee is the left. Ideas without structure stall. Structure without ideas goes nowhere. TwinEngine runs on both.
Winnie Hart
Chief Right Engine
Brand strategist, author and keynote speaker. Winnie brings the ideas and creative vision, and shares her leadership work at WinnieHart.com.
Lorrie Lee
Chief Left Engine
Brand strategist and integrator. Lorrie brings the strategy and the structure: sharp positioning, the questions others skip, and the follow-through that keeps every decision on track.
Together, they have written Stand Out as a Thought Leader, What Do You Stand For and Stand Out. Stay Human.
Is this a Runway moment for your company?
Since 1990 · Certified B Corp.
We earn our wings every day. That’s our promise, and our values are how we keep it: think positively, keep our promises, deliver fanatical service, lead innovation, go beyond, and care and give back. Becoming a Certified B Corporation holds us to that standard. We hold our own brand to the standard we set for yours: know what you stand for, then live it.