About TwinEngine

WE HELP COMPANIES TAKE OFF IN A BRAND-NEW DIRECTION.

When a company changes direction, its customers are the last to know. They still describe who you used to be. TwinEngine is a brand positioning firm built for that moment, with more than 200 Runways since 1990.

How we work

  1. 01

    You set the direction. We set the position.

    Your business strategy stays yours. Our work is how your company is understood: where it stands, what sets it apart and the story your market understands.

  2. 02

    We start outside.

    Before we recommend a position, we talk with your customers, hear from your employees and study your competitors.

  3. 03

    Left engine. Right engine.

    Every Runway runs on both: left-engine strategy and right-engine creativity. Ideas without structure stall. Structure without ideas goes nowhere.

See our work

Leadership

WHO LEADS YOUR RUNWAY

Every Runway is led by Lorrie and Winnie, the identical twin sisters behind TwinEngine’s name.

Lorrie Lee

Chief Strategist

Lorrie has spent over 30 years helping leadership teams make hard brand decisions. In a Runway, she leads the evidence and the decision: asking the questions others skip, and bringing a room of executives to one clear position.

Winnie Hart

Founder

Winnie founded TwinEngine in 1990. In a Runway, she leads the thinking about what makes your company distinct, and how to say it so people understand it. She’s a keynote speaker and writes about leadership at WinnieHart.com.

Is this a Runway moment for your company?

Certified B Corporation

Since 1990 · Certified B Corp.

We earn our wings every day. That’s our promise, and our values are how we keep it: think positively, keep our promises, lead innovation, go beyond, and care and give back. Becoming a Certified B Corporation holds us to that standard. We hold our own brand to the standard we set for yours.