GET BACK ON COURSE IN 2021

Are you off course? 2020 has impacted our businesses in so many ways. Has this crisis pushed you off course? Is it harder to reach your ideal leads? Has working virtually made it harder for your sales team to sell? Do you need to realign your business strategy with where you are today? Do you need a marketing plan to take advantage of new opportunities?

It’s time to get back on course and take off in 2021.

Get back on course with The One-Page Marketing Plan™:

  • Focus your strategy to key activities that lead to specific results.
  • Target and nurture your ideal leads.
  • Increase exposure of your company’s authentic personality.
  • Uncover big ideas.
  • Build stronger relationships internally and externally.
  • Communicate your company’s unique qualities and differentiators.
  • Align internal and external messaging.
  • Build a high-level plan that can be measured.

To download THE ONE-PAGE MARKETING PLAN™ with instructions, complete the form on the right.

“If you don’t know where you’re going, you’re never going to get there.”

– Winnie Brignac Hart and Lorrie Brignac Lee, Stand Out


ABOUT THE ONE-PAGE MARKETING PLAN

The One-Page Marketing Plan is both a tool and a process. The system is a proprietary one. Developed by the team at TwinEngine, a brand growth agency fueled by purpose, it provides the ability to organize the key components of a brand marketing strategy based on the Eight Fundamentals of Standing Out in Business.
As a tool, the instructional guidelines will begin with The Brand Traffic Control assessment where you and your team will evaluate your current strengths in each of the essential components of brand awareness. Based on the Eight Fundamentals, the tool will help you conceptualize your organizational purpose and what you stand for, how this translates in to your distinct advantage as a company, dictates who are your ideal leads, what is your authentic messaging, your brand positioning in the market place, your brand persona, both internal and external, the key issues you are facing in your industry niche and off the radar opportunities you may be overlooking.
As a process, the brand truths you uncover will lead you to determine your number 1 business goal and the top 5 initiatives that will take your company to a Stand Out position. You and your team will define lead strategies, key campaigns with big sky ideas designed to help you take off, wing earners and quarterly targets.
The process is a dynamic one, not static. The document is designed to be a baseline from which to start the process, but one which will be revisited, at least quarterly, but as often as you may feel necessary to remain accountable and to stay on course.
The system provides a basis and structure from which to align your business strategies and goals with your marketing and communication efforts to get you where you want to go.
There’s a Big Sky out there. Start your engines and get above the clouds.
Stay On Course with Brand Traffic Control Radar

TwinEngine’s Brand Traffic Control Radar plots the 8 fundamentals of brand alignment that are key to an organization’s success.