Did you know a plane is off course 90% of the time? Pilots create a flight plan, but factors like turbulence and weather conditions often push the plane off course. Despite being off track most of the time, pilots constantly adjust their route, using information from instruments, radar, and ground control.
Similarly, building a standout brand is like flying a plane. You start with a clear destination and plan, but as you progress, your goals may blur. Regular ‘course corrections’ are crucial to stay on track. Remember, without knowing your direction, reaching your destination is impossible. To help in this journey, we’ve created a one-page marketing plan designed to help you make the necessary adjustments and take off in a new direction in 2024.
- Focus your strategy to key activities that lead to specific results.
- Target and nurture your ideal leads.
- Increase exposure of your company’s authentic personality.
- Uncover big ideas.
- Build stronger relationships internally and externally.
- Communicate your company’s unique qualities and differentiators.
- Align internal and external messaging.
- Build a high-level plan that can be measured.
ABOUT THE ONE-PAGE MARKETING PLAN
About TwinEngine
As Brand Growth Experts Fueled by Purpose, we believe in earning our wings every day. For over 33 years, we have been leveraging our twin talents to help brands and leaders stand out. We’ve collaborated with some of the largest public and privately held companies, helping them define their distinct advantage and what they stand for and create powerful brand strategies that inspire audiences to take action and create positive change.
We are proud to be a Certified B Corp agency and committed to making a meaningful impact on the world through the work we do for our team, partners, clients and community.