#170
The Fully Five Formula
Deep Mediterranean nutrition expertise delivered through counseling, education and content.
Fully Mediterranean / Runway #170. A seventeen-second brand film for Fully Mediterranean: the fullyfive service mark appears on a dark field, then a white wheel builds slice by slice around a fullyfive hub, adding the segments TASTE, PURPOSE, FACT, LIVING and SPARK. The wheel gives way to photographs carrying those same labels: six people seated outdoors around a dining table with sunflowers for PURPOSE, a woman in an apron leading a cooking demonstration for FACT, two women preparing vegetables at a counter for SPARK, and a man and a woman practicing yoga on a sunny lawn for LIVING. A bright bowl of Mediterranean pasta with shrimp, asparagus and tomatoes rises in front of the dimmed photographs for TASTE, and the film resolves on the fully mediterranean service mark.
// THE NEW DIRECTION
A signature brand system, the Fully Five Formula, that turns the Mediterranean lifestyle into a simple, practical way of living people can follow every day.
Fully Mediterranean / Runway #170. A twelve-second campaign film for Fully Mediterranean: on a charcoal field the headline A FRESH START WITHOUT THE DIETING STRESS builds in cyan and white capitals at the left beside a top-down white bowl of grilled chicken, quinoa, avocado, lemon, red cabbage, radish, cucumber and tomato, with a faint fully badge on the rim. The bowl changes to an earthy dish of hummus, chickpeas, olives, feta, diced pepper, cucumber, onion and quinoa as the badge turns solid white, then the headline becomes HOW MEDITERRANEAN IS YOUR DIET? above the same dish. The film settles on the fully mediterranean service mark beside a white plate of lettuce, tomato, olives and feta, then fades to dark and runs again.