Our workLaunches

#180

A new name and brand for a new commercial real estate firm.

Josh Jacobs was starting his own commercial real estate firm in Houston, with investment sales, tenant and landlord representation, and land brokerage under one roof. He had the relationships and the market knowledge. He needed a name and a brand that told clients this firm was built differently.

The Blue Ox Group / Runway #180. The Blue Ox mark assembles itself on deep navy: curved bands in cyan and blue sweep upward into an ox head, the bold wordmark BLUE sets between the horns and OX in white across the forehead with a magenta dot inside the O, then a small trademark mark appears above the right horn.

// THE NEW DIRECTION

The Blue Ox Group, named for one of the steepest runs in Vail and the legend behind it: Paul Bunyan’s blue ox, Babe, the partner who helped him do the impossible. The brand is built on one belief: we can move mountains, together, one run at a time.

A low-angle photograph of a modern glass-fronted commercial building under a clear blue sky: a deep navy sign box on two metal posts stands before the entrance canopy, carrying the Blue Ox mark in blue and cyan with BLUE set between the horns and OX in white with a magenta dot inside the O, THEBLUEOXGROUP.COM in bright cyan beneath it, FOR SALE in white above the mark, ±1.98 Acres and Josh Jacobs at the left and the number 713 804 7777 stacked at the right

Is this a Runway moment for your company?