Our workNew names and categories
#183
A new name and brand for knowledge automation
A powerful oil and gas data platform the market still understood as a point solution.
Datagration / Runway #183. A silent brand reel showing Datagration’s identity across a website, data graphics and printed materials.
// The Runway
A new name and brand that told the market the platform had grown beyond data, built around a new category: knowledge automation.
The business moved.The story didn’t.
A powerful oil and gas data platform the market still understood as a point solution.
What changed
The platform had grown from managing data to automating decisions. Its category still said data technology.
