Our workMergers and brand architecture

#184

Several businesses. One brand.

Two companies had merged, leaving multiple names, products and stories.

Informativ / Runway #184. A silent brand reel showing Informativ’s unified identity across credit and compliance messaging, event promotions and digital materials.

// The Runway

One brand built on trust, bringing two merged companies together under one story.

The business moved.The story didn’t.

Two companies had merged, leaving multiple names, products and stories.

What changed

After the merger, the combined business needed to be understood and sold as one.

Introducing graphic: the cbc credit bureau connection, Dealer Safeguard Solutions and creditdriver brands, powered by informativ, above the line the only complete credit and compliance solution from lead to salePurpose card: we build trust, the only complete credit and compliance solution from lead to sale, connecting the dots between empowered buyers, credit, compliance and closing more dealsNADA 2023 booth rendering with an overhead banner, display counters, screens, banner stands and a Harley on display under the lines win this Harley and join the rideWin a Harley giveaway graphic for NADA booth 6031 with a Harley Davidson motorcycle across the bottomSocial post grid for NADA booth 6031: car keys, a Harley, a branded gift bag, snacks, a coffee bar and the promise of six times more leadsBranded swag flat lay: a card, tumbler, notebook and pen carrying the informativ values, be the lighthouse, embrace and drive change, seek and create sincere connections, trust, respect and do the right thingA hand holding a phone showing the informativ site with dealership marketing, fraud protection, dealer compliance and credit reports beside the line the only complete credit and compliance solution from lead to sale

Is this a Runway moment for your company?