Our workNew names and categories
#193
A brand built on one idea: adoption has to be designed
A behavioral science company being described by the market as change management.
HumanTech / Runway #193. A silent animation that fades in the HumanTech logo beside a double-exposure portrait filled with connected technology imagery, then resolves the message ‘We connect human potential to the power of technology.’ and holds.
// The Runway
A new position and brand built on one idea: change can be managed, but adoption has to be designed.
The business moved.The story didn’t.
A behavioral science company being described by the market as change management.
What changed
Its category label no longer reflected the value or sophistication of the work.