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#198

Command Your Future

A custom software company that had made a major pivot to financial services.

Praxent / Runway #198. An eleven-second animation on deep navy: a rounded speech bubble fills with the stacked white words CAN DO. while a dark ring above it carries the curved line TURN CAN INTO DONE. and a cyan ribbon below carries COMMAND YOUR FUTURE., the bubble and ribbon collapse toward the center and open into the Praxent wordmark in a bold white serif with a bright cyan command symbol above and to the right of the final t, then the tagline COMMAND YOUR FUTURE. stacks in cyan capitals beneath the symbol and the finished lockup holds.

// THE NEW DIRECTION

A financial-services brand built to lead, with a line to carry it: Command Your Future.

A charcoal grey mailer box photographed from above on a pale grey surface: the Praxent wordmark with a small cyan command symbol sits at the top left of the lid, a solid cyan circle reading CAN DO. sits at the top right, the headline WHEN YOU WANT TO BE IN COMMAND prints across the lid in white and cyan capitals, and PRAXENT.COM runs along the side of the box.
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