Our workLaunches
#224
A new name and brand built for launch
A team with deep CPG and technology experience, building software for consumer packaged goods companies, in a market full of single-purpose tools.
GOODS / Runway #224. A silent brand animation that sets GOODS messaging in large type with product photography and a LET'S GO button, closing on WE BRING YOU THE GOODS.
// The Runway
A new name, identity and launch position built on one idea: one source of truth for CPG operations.
A new launch.More than software.
A team with deep CPG and technology experience, building software for consumer packaged goods companies, in a market full of single-purpose tools.
What changed
With launch ahead, GOODS needed to stand apart from point solutions and show it was more than software.
“Your process made me believe we can be successful in an area where our team has little expertise, with you as our guides.”