Our workLeader brands
#229
One brand centered on BETTER, not perfect.
A founder, a book and a leadership platform were all growing at once.
Better Leader Project / Runway #229. Six seconds of film: Christy Pretzinger walks toward the camera along an outdoor transit platform beside a grey tram, wearing a newspaper-print jacket, a white shirt and jeans. A deep purple banner anchored at the left carries the line BETTER, not perfect. with Better leaders. Better teams. A better world. beneath it. The film ends on a bright white display table of eyeglasses.
// THE NEW DIRECTION
One brand with Christy Pretzinger’s thought leadership at the center, developed with her around one idea: BETTER, not perfect. Better leaders. Better teams. A better world.
