Our workMergers and brand architecture
#235
One brand architecture for care, training and research
Fifteen years of growth had created multiple programs, names and ways into the organization.
// The Runway
One clearer brand architecture built around HHCI as bringing mental health care within reach, with care, training and research together under one story.
The business moved.The story didn’t.
Fifteen years of growth had created multiple programs, names and ways into the organization.
What changed
The structure had become harder to navigate than the care itself.
