#236
A personal brand for an independent senior partner
An experienced operator working with CEOs and leadership teams.
// THE NEW DIRECTION
A position built around James as an independent senior partner who helps leaders see what matters and cut the rest.
James Ashcroft / Runway #236. An eighteen-second screen recording shown inside a silver laptop on a blue gradient background: the James Ashcroft site opens on deep navy with the headline See what matters. Cut the rest. above the line A handful of moves decide everything. Find that handful, say no to the rest, and align your team behind the call, a white button reading LET’S EXPLORE WORKING TOGETHER, a portrait of James at the right and a royal blue bar below reading When what matters is greater than what’s loud, the right things get decided. The page scrolls down through a bright blue section headed Why now? with dark cards reading After the deal., A new stage., A leadership change. and Before an exit.; on to a navy section headed An independent seat in the room: no equity, no agenda. beside the quote He ran and exited a successful business and brings that operator experience into every session. from Barrett Foster, CEO, In Charge Electric; and finally to a blue closing panel headed Decide what counts. Let go of the rest. above the same LET’S EXPLORE WORKING TOGETHER button and a navy footer reading Based in Austin, Texas. I work with CEOs nationwide.