Our workNew names and categories
#241
TradePending became Protomiq
TradePending had grown from individual tools into a much bigger automotive technology platform.
Protomiq / Runway #241. A silent brand film introducing TradePending as Protomiq and showing its buyer-intelligence story across web, mobile and printed materials.
// The Runway
Protomiq, a new masterbrand that turns shopper behavior into buyer intelligence, helping dealers close more deals.
The business moved.The name didn’t.
TradePending had grown from individual tools into a much bigger automotive technology platform.
What changed
The business had moved beyond its original category, and its name no longer fit.
