Standing Out has become increasingly challenging in a world of sensory overload. Because of this, 2017 will be the year to INTEGRATE and OPTIMIZE your marketing efforts, because a familiar and trusted brand that is empowered by a proactive plan has the ability to cut through the clutter. Follow the 17 marketing trends and position your brand to STAND OUT.
Take a look at trends 1-4 to make you stand out in 2017:
- DISTINCTION: STANDING OUT IS HOW BRANDS WILL COMPETE
- Relevance is king for catching a distracted eye and online glance in a noisy world of data clutter
- Identifying the elements of your distinct advantage and understanding how your brand is perceived will give a clear picture of the opportunities ahead of you
- To stand out, an organization must have a clear idea of where it is competitively standing now
- Defining key brand attribute (differentiation, relevance, promise and intelligence) will be critical
- ALIGNMENT: BRAND STRATEGY MUST ALIGN WITH BUSINESS STRATEGY
- Brands have become increasingly disjointed and misunderstood both internally and externally
- The brand must be consistent with internal and external perceptions, reputation and purpose
- Alignment will provide a firm foundation on which to build strategy and direction
- Internal alignment will contribute to team strength, a consistent brand and unifying messaging
- VIRTUAL: VIRTUAL AND AUGMENTED REALITY ENTER MAINSTREAM
- VR and AR provide new ways to connect with customers and offer unique, memorable interactions
- Once limited to the gaming realm, VR/AR (like the Pokémon Go app) is becoming more accessible
- Conversational agents, like Chat bots, are designed to stimulate intelligent conversations without a human being present
- 38 million people are expected to own a virtual device by the end of 2018
- EXPERIENCE: CUSTOMER EXPERIENCE WILL REQUIRE DEDICATED INVESTMENT
- Gartner predicts that by 2018, more than 50% of organizations will redirect their investment to customer experience innovations. 1
- Technology will be primary focus to improve the customer experience at every touch point
- Customer experience will be top priority for C-suite as a primary marketing and retention strategy
To see all the trends, download TwinEngine’s Top 17 Marketing Trends for 2017 Infographic
1 Gartner.com
