Identifying your company’s distinct advantage has never been more essential for success than it is today. Your distinct advantage is not just want makes your product different; its what makes your company different. Few brands have the distinct advantage that Butterball brings to the table this Thanksgiving with their Turkey Hotline.
Distinguish Your Company
Thanksgiving is a time to enjoy great food and spend quality time with family and friends. However, getting ready for Turkey Day can be stressful at times especially when it comes to cooking. Butterball has been saving Thanksgiving dinner since 1981 with their Turkey Hotline. The hotline provides answers to questions customers might have about preparing a turkey dinner. Butterball estimates that 10,000 people will call their hotline on Thanksgiving Day alone. They take the stress out of Thanksgiving and give customers peace of mind with this service. According to Adweek, above being turkey saviors, the hotline has positioned “the brand as the turkey experts in the minds of many home cooks,” even to those who may have bought competitor turkeys. This gives them a distinct advantage above their competitors that can be hard to imitate, especially because of the brand’s 35 years reputation. To build on this advantage, Butterball added podcasts, cooking tips on social media and even created a turkey search engine. Their most recent addition, unveiled this year, is text support to meet the needs of more customers.
Stand Out with Your Distinct Advantage
Ultimately, your company’s distinct advantage aligns with the distinct needs of your customers and prospects in a place where your competition can’t, don’t, and won’t. Your distinct advantage and purpose should help your company get “pointy” – more focused on who you are and what your in business to do. For Butterball, their distinct advantage provides their customers with added benefits that their competitors do not, while cementing them as the turkey experts for home cooks. So whether you’re are a turkey connoisseur or a beginner enthusiast, Butterball has you covered with all the tips and tricks you need to create the perfect Thanksgiving turkey dinner.
What is your distinct advantage? Take the Brand Traffic Control Assessment and find out.