As more and more content is thrown at consumer, it is becoming harder to stand out. Consumers are continuously being overload with a flood of information and brands are starting to fade together. As a brand, you must look within to find your differentiating characteristics in order to stand out from the competition.
Do you want to stand out in 2017? Take a look at trends 5-8 to distinguish your brand:
- REPUTATION: BRAND REPUTATION IS THE FUTURE CURRENCY
- Today, communication is a wide-open book where customer can share their thoughts, opinions and compliments and complaints about companies anytime anywhere
- A customer’s negative opinion about your company or its products can be spread around the world within moments and remain available for others to read for years
- Online reviews that are overwhelmingly positive translate to 68% of consumers having greater trust in an organization
- 88% of today’s purchasers make choices based on online comments11
- CONTENT: QUALITY CONTENT AND TRANSPARENCY BUILD ENGAGEMENT
- Quality content will increase search engine rankings through creative videos, images and infographics and are liked and shared on social media 3X more thank any other type of content3
- Objective algorithms will help determine what content is getting the most attention
- Brands must be transparent and tell the truth, or someone else will tell it for them
- Transparency across all social and digital channels will foster trust and fuel long-term success
- AUTOMATION: AUTOMATION IS KEY TO INBOUND MARKETING
- Nearly 70% of businesses are using a marketing automation platform to share the right content at the right time to the right consumer, or are planning to implement one3
- Inbound strategies continue to be most effective in lead generation and prospect nurturing
- Nearly half (45%) of companies are using some form of CRM to store lead data, and 84% of those companies have standard in place for scoring lead quality3
- Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads3
- 64% of marketers realize the benefits of using marketing automation within the first six months of its implementation3
- DATA SCIENCE: INSIGHTS FROM BIG DATA LEADS TO INFORMED DECISIONS
- Demand will increase for analytical apps like automated reporting, dashboards, and predictive measurements that will enable marketers to make informative decision
- Data is growing faster than ever before, and by the year 2020, 1.7 megabytes of new information is projected to be created every second for every human being on the planet4
- Big data is changing the way people with organizations work together, by creating a culture in which business and IT leaders must join forces to realize value of all data5
- 73% of organizations have already invested or plan to invest in big data by this year4
To see all the trends, download TwinEngine’s Top 17 Marketing Trends for 2017 Infographic
11 Bright Local Consumer Review Survey
3 HubSpot.com
4 Forbes.com
5 IBM.com
