Standing Out has become increasingly challenging in a world of sensory overload. Because of this, 2016 will be the Year of the Brand, because a familiar and trusted brand still has the ability to cut through the clutter. Organizations will look deep inside themselves to find those unique characteristics which differentiate them from the competition. The Top 16 Marketing Trends for 2016 support this movement.
Take a look at 4 marketing trends to help you stand out in 2016!
1. BRAND AWARENESS WILL BE KEY INITIATIVE
• To stand out, an organization must have a clear idea of where it is standing now
• Defining key brand attributes (differentiation, relevance, promise and intelligence) will be critical
• Clarification of core values, mission and vision will lead to authenticity
• What sets your brand apart will facilitate your distinct advantage
2. COMPANY BRAND MUST ALIGN WITH BUSINESS STRATEGY AND PURPOSE
• Brands have become increasingly disjointed and misunderstood both internally and externally
• The brand must be consistent with internal and external perceptions, reputation and purpose
• Alignment will provide a firm foundation on which to build strategy and direction
• Internal alignment will contribute to team strength and consistent brand and messaging
3. BUILDING RELATIONSHIPS IS KEY
• Intrusive, mass-target marketing is expected to decline as relationships built on trust increase
• Need to focus on building loyal/long-term relationships rather than quick, short-term acquisitions
• Nurturing customer relationships will lead to top-of-mind awareness when prospects are ready to buy
4. CUSTOMER EXPERIENCE WILL REQUIRE DEDICATED INVESTMENT
• Customer experience is now at every touch point
• A primary focus will be technology to improve the customer experience
• Customers now have abundant choices thanks to search tools, and social networks like Yelp, will make customer experience transparency key in gaining prospects
• Customer experience will be a top priority for C-Suite
To get a full list, download our infographic – 16 Marketing Trends for 2016
