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The Top 10 Lessons We Can Learn From Bruce Jenner

For 6 months, he was the hottest topic across all media channels, and she is still generating occasional ripples of interest. Imagine what your business could do if your brand was a part of everyone’s conversation. Aside from all the hype and media, consider the power of the awareness the story has generated. All brands can all learn from Bruce about building awareness. Here are what we consider to be the top 10 lessons:

Stand Out.

What makes you different? Differentiating your company from the competition will make you stand out in the eyes of your target audiences.

Talk About Tough Situations.

Tough times are going to happen and your brand may experience controversy. Proactive transparency in discussing issues with customers, team members and employees will be perceived as positive and authentic.

Tell Your Story.

By telling your brand’s story, you can control how the world perceives who you are and what you stand for. If you don’t tell your story, someone else will.

Maintain Support.

Developing clear communication channels with employees and team members can provide support to the brand in difficult times.

Be Brave.

Don’t be afraid to tell the world who you are and what you stand for. Who you are is as important as what you sell in today’s market place.

Honesty Can Set You Free.

Telling the truth about who you are or what you stand for will help others connect with your brand.

Be Transparent.

Let customers know who you are and what you stand for. Having an authentic message helps brands connect with customers on a more personal level.

Find Your Purpose and Passion.

By determining your brand’s purpose and passions, you can more effectively differentiate your product or service.

Be Yourself.

Customers can usually spot brands that are trying to be something they are not. The truth will set you free to be the best at what you do.

Be Ready for a Comeback.

Any type of feedback can provide growth opportunities. Leverage reactions to create awareness for your brand and help you move forward.

Standing out in today’s marketplace can be difficult. Generating awareness of your brand can be a key factor in sustaining competitive advantage and thriving as a business.

Uncover your brand potential,

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Samantha Barnes

Author Samantha Barnes

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