What is it that makes your company unique? How do you stand out against the competition? Why should customers choose your company over others?
Your distinct advantage is what makes you unique. It is what makes you stand out from the crowd. Have you defined what your company’s distinct advantage is?
Standing out in a crowded marketplace is essential for a company’s success. Although it is not easy, it can be done. It starts with assessing where your company stands amongst the competition and identifying advantages your company already possesses within the marketplace. By defining your distinct advantage, you will be able to find what your ideal customers want that your competitors don’t offer and align what you offer with the needs and wants of your customers. Discover your distinct advantage here with the Distinct Advantage Tool.