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Can a reusable water bottle really Stand Out? With so many options out there to choose from, why would you pick one water bottle over the other? However, there is one water bottle that stands out from the rest by knowing its distinct advantages and living its purpose.


Established in 2010, S’well started with a simple mission: “to rid the world of plastic bottles”. Wanting to be apart of the solution, they created a reusable water bottle that not only “looks great, but does good”. Not only do they sell a water bottle that helps the environment, but they give back to those in need – partnering with many charities to “work towards bettering [the] environment and communities around the world, one S’well bottle at a time.” With every business decision they make, they know and live their purpose.


S’well created a “non-leaching and non-toxic stainless steel” water bottle that keeps your drinks cold for 24 hours or hot for 12, which is unlike any other reusable water bottle. This distinct advantage has allowed S’well water bottles to rise above other reusable bottles and become a trendy product. People want to be seen carrying their water bottles, not only because of the features but because they also are contributing back to the environment and multiple charities around the world. By buying a S’well bottle, not only do customers get something, but they are also giving something; S’well donates money every year to UNICEF to help provide clean water to children around the world.

After more than 15 years, S’well is sold in 35 countries and continues to grow by integrating their purpose into everything they do and portraying their distinct characteristics – making them a company that truly Stands Out.

Does your organization live its purpose? Take the Brand Assessment and find out.

Samantha Barnes

Author Samantha Barnes

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