Runways / 200+

The Runway archive.

Every Runway starts with a company in the middle of a change. Here are 22 of them.

AllMergersBrand architectureNew names and categoriesRepositioningLaunchesLeader brands
Close-up of a blue morpho butterfly resting with wings open, its bright blue wings edged in black with small white spots, on a dark teal background.

Brand architecture

Runway #235HHCI

One brand architecture for care, training and research

The challenge:

The structure had become harder to navigate than the care itself.

The new direction:

One clearer brand architecture built around HHCI as bringing mental health care within reach, with care, training and research together under one story.

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A studio portrait of a smiling woman with short swept-back blonde hair and bold black-and-white striped glasses, one hand resting near her cheek, wearing a white shirt and a white blazer printed with newspaper columns and small colourful illustrations, against a solid deep purple background.

Leader brands

Runway #229Better Leader Project

One brand centered on BETTER, not perfect.

The challenge:

Three valuable ideas needed one clear center.

The new direction:

One brand with Christy Pretzinger’s thought leadership at the center, developed with her around one idea: BETTER, not perfect. Better leaders. Better teams. A better world.

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A cairn of seven smooth grey stones stacked in decreasing size on a dark beach, with deep slate-blue water and soft circular light reflections glowing behind it.

Leader brands

Runway #230Big Rock Leaders

A new name and brand for growth-minded leaders

The challenge:

The community was ready to grow, and it needed a name and brand to grow under.

The new direction:

A new name and brand for a leadership community rooted in purpose, built for impact and inspired by nature.

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A head-and-shoulders portrait of a smiling woman with light brown hair, blue eyes and berry-red lipstick, wearing a white lab coat over a pale teal top and a round gold earring, set against a softly blurred grey interior with round highlights.

Leader brands

Runway #214PK Scheerle

A thought leadership brand for nursing

The challenge:

PK was moving into a new chapter focused on sharing what she had learned and championing the profession that shaped her career.

The new direction:

A thought leadership brand centered on unlocking the potential of the world’s most trusted profession, the nurse.

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A portrait of a smiling man with short wavy hair, turned slightly to the left, in a dark jacket over a small-checked open-collar shirt, against a deep navy background marked with angled cobalt blue chevrons pointing left.

Leader brands

Runway #236James Ashcroft

A personal brand for an independent senior partner

The challenge:

The brand risked making senior partnership look like traditional coaching or consulting.

The new direction:

A position built around James as an independent senior partner who helps leaders see what matters and cut the rest.

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