Runways / 200+

The Runway archive.

Every Runway starts with a company in the middle of a change. Here are 22 of them.

AllMergersBrand architectureNew names and categoriesRepositioningLaunchesLeader brands
A dark corridor of glowing neon arches that shrink toward a vanishing point off to the right, lit in magenta and violet with soft pink reflections on a glossy floor.

Mergers

Runway #184Informativ

Several businesses. One brand.

The challenge:

After the merger, the combined business needed to be understood and sold as one.

The new direction:

One brand built on trust, bringing two merged companies together under one story.

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A modular grid of intersecting rectangles, squares and quarter circles in deep navy, royal blue, teal and violet, with slate grey blocks, fading to near black toward the bottom.

Mergers

Runway #131SmartSights

Two companies. One brand.

The challenge:

The combined company needed a bigger story for where it was going.

The new direction:

One brand built around operational intelligence, bringing two industrial technology companies together under one story.

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Close-up of a blue morpho butterfly resting with wings open, its bright blue wings edged in black with small white spots, on a dark teal background.

Brand architecture

Runway #235HHCI

One brand architecture for care, training and research

The challenge:

The structure had become harder to navigate than the care itself.

The new direction:

One clearer brand architecture built around HHCI as bringing mental health care within reach, with care, training and research together under one story.

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