Runways / 200+
Every Runway starts with a company in the middle of a change. Here are 21 of them.
// 7 Runways
New names and categories
TradePending became Protomiq
The business had moved beyond its original category, and its name no longer fit.
Protomiq, a new masterbrand that turns shopper behavior into buyer intelligence, helping dealers close more deals.
New names and categories
A new name and brand for knowledge automation
The platform had grown from managing data to automating decisions. Its category still said data technology.
A new name and brand that told the market the platform had grown beyond data, built around a new category: knowledge automation.
New names and categories
A brand built on one idea: adoption has to be designed
Its category label no longer reflected the value or sophistication of the work.
A new position and brand built on one idea: change can be managed, but adoption has to be designed.
Leader brands
One brand centered on BETTER, not perfect.
Three valuable ideas needed one clear center.
One brand with Christy Pretzinger’s thought leadership at the center, developed with her around one idea: BETTER, not perfect. Better leaders. Better teams. A better world.
Leader brands
A new name and brand for growth-minded leaders
The community was ready to grow, and it needed a name and brand to grow under.
A new name and brand for a leadership community rooted in purpose, built for impact and inspired by nature.
Leader brands
A thought leadership brand for nursing
PK was moving into a new chapter focused on sharing what she had learned and championing the profession that shaped her career.
A thought leadership brand centered on unlocking the potential of the world’s most trusted profession, the nurse.
Leader brands
A personal brand for an independent senior partner
The brand risked making senior partnership look like traditional coaching or consulting.
A position built around James as an independent senior partner who helps leaders see what matters and cut the rest.
