Runways / 200+
Every Runway starts with a company in the middle of a change. Here are 22 of them.
Brand architecture
One brand architecture for care, training and research
The structure had become harder to navigate than the care itself.
One clearer brand architecture built around HHCI as bringing mental health care within reach, with care, training and research together under one story.
New names and categories
TradePending became Protomiq
The business had moved beyond its original category, and its name no longer fit.
Protomiq, a new masterbrand that turns shopper behavior into buyer intelligence, helping dealers close more deals.
New names and categories
A new name and brand for knowledge automation
The platform had grown from managing data to automating decisions. Its category still said data technology.
Datagration, a new name and brand that showed the market how far the platform had grown, built around a new category: knowledge automation.
New names and categories
A brand built on one idea: adoption has to be designed
Its category label no longer reflected the value or sophistication of the work.
A new position and brand built on one idea: change can be managed, but adoption has to be designed.
